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How Guardey signed 27 new clients in 3 months.

Guardey is a cyber security company which uses gamification to train theiremployees to recognize and report cyber threats.

Guardey's email campaigns were doing okay, but they weren't hitting their full potential. Despite a sizable lead pool, conversions remained stagnant. They needed a boost in sales through emails, their top-performing marketing avenue.

20569 Emails Sent

78 Sales Calls Booked

27 Clients Onboarded

Guardey is a cyber security company which uses gamification to train theiremployees to recognize and report cyber threats.

Challenges Faced 

  • Low Open Rates: Emails weren’t being opened, indicating a lack of interest or effectiveness in subject lines.

  • High Bounce Rates: Many emails were bouncing back, suggesting invalid or outdated contact information.

  • Lack of Personalization: Generic or impersonalized emails failing to resonate with guardey’s clients needs or interests.

Product

Our Strategy

To inject more personalization and forge stronger connections, Endy Media revamped Guardey's email strategy. We tailored campaigns to individuals, aiming for higher conversion rates and a flood of new leads. Our approach included:

We set up a robust G-Suite email system capable of sending 3000 emails daily.

Improved Infrastructure

We set up a robust G-Suite email system capable of sending 3000 emails daily. These emails boasted a remarkable 78% open rate and a 11% reply rate. Plus, we added professional profile pictures and email signatures for that extra touch of credibility.

By pinpointing ideal customer profiles (ICPs), we curated a lead list comprising qualified Security Heads and CTOs

ICP Creation and Lead Generation

By pinpointing ideal customer profiles (ICPs), we curated a lead list comprising qualified Security Heads, CTOs, and IT managers across various industries. Each lead underwent double verification to ensure quality and minimize bounce rates.

We fine-tuned Guardey's offer for outbound campaigns, crafting concise email copies that directly addressed pain points.

Personalized and Custom Email Campaigns

We fine-tuned Guardey's offer for outbound campaigns, crafting concise email copies that directly addressed pain points of our target audience. Clear and subtle call-to-actions were strategically embedded for optimal response.

Before

In just few weeks of launching our campaigns, we were able to book 32 meetings in just a month increasing their topline revenue by 28%.

Guardey’s email campaigns were performing well, but the lack of personalization resulted in poor conversion rates and missed opportunities to engage with leads effectively.

After

"ENDY's approach to cold emailing surpassed our expectations. In two weeks, they secured 23 high quality meetings, expanding our client base efficiently. Their expertise saved us time and resources while ensuring our cybersecurity services reach the right audience effectively."

Joeri Van De Watering, CEO | Guardey

Ready To Automate Your Sales Flow?

Let's talk over a 15 minute call where we can map out your ICP, create an irresistible offer and share our strategy going forward with you and your business.

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