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How VideoSocialsVIP  Tripled their Topline in 8 Months of Working Together

VideoSocials VIP helps their clients via DFY podcasts that pose them as an expert resource in their industry helping them market their services and gain word-of-mouth referrals.


VideoSocials has always been a fan favourite among Partners at law firms and consulting firms.

98346 Emails Sent

231 Sales Calls Booked

42 Clients Onboarded

VideoSocials VIP helps their clients via DFY podcasts that pose them as an expert resource in their industry.

Challenges Faced 

  • Low Conversion Rates: VideoSocialsVIP’s campaigns struggled to convert leads into customers due to ineffective messaging or targeting.

  • Poor Open Rates: Subscribers showed minimal interest in VideoSocialsVIP’s emails, resulting in low open rates, possibly indicating irrelevant content or sender reputation issues.

  • Deliverability Concerns: VideoSocials faced obstacles in ensuring their emails reached subscribers' inboxes, potentially due to spam filters or technical issues affecting deliverability.

Product

Our Strategy

It involved enhancing email deliverability to mitigate spam folder placement, refining messaging to improve engagement, and optimizing call-to-actions for better conversion rates. Through personalized campaigns, we aimed to foster stronger connections and drive increased responses from our target audience.

Crafted messages that resonate with ICP's interests and hit their pain points directly.

Copy Refinement

Crafted messages that resonate with ICP's interests and hit their pain points directly.

Tested subject lines, visuals, and calls-to-action to amplify interaction which doubled conversation rates overnight.

Engagement Experimentation

Tested subject lines, visuals, and calls-to-action to amplify interaction which doubled conversation rates overnight.

Maintaining sender reputation and double verifying leads before outreach.

Deliverability Optimisations

Maintaining sender reputation and double verifying leads before outreach. Our approach allowed them to land in 99% of their ICP's inboxes.

Before

In 8 months of working together, they onboarded 42 new clients and maximised their email sending capacity at optimum capacity.

The company faced issues with acquiring more clients at a steady rate while maintaining the quality of the leads.

After

"ENDY Media's email marketing prowess revolutionised our outbound strategy catapulting us into 231 high-value meetings within 8 months. By tapping into ENDY's expertise, we uncovered invaluable customer insights, fine-tuning our campaigns for unparalleled impact. Their cutting-edge techniques ensured our emails commanded attention and boosted engagement levels."

Vikram Rajan, Founder | VideoSocials VIP

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